"People will have to become entreprenuers..."

That quote came from one of the good folks over at New Jersey's "One Stop" employment center, in regard to what is seen as "The New American Economy." The gist of the conversation was, if you can't offer an employer something quantifiably profitable, you'd better find something quantifiably profitable for yourself.

The definition of "Quantifiably Profitable" may be nebulous in terms of employment, but it's crystal clear in regard to the unemployable. Get a spray bottle and a squeegee, boys - you're on your own.

There are some brave souls that are born for entrepreneurship, and some of them actually succeed. Not a majority, but some.

Ordinarily, those successful business owners start part-time, in order to hold a job while the new venture takes root. That also helps to provide seed money for the infant business, since the helpless little concern will die without a continuous stream of capital as it grows to independence.

Under this New American Economy, however, the unemployed need to find a start-up with a low initial cash outlay, and a veneer-thin overhead. Three options come immediately to mind.

1)  The Lemonade Stand: seasonal, but sure, the lemonade stand can be maintained with a cooler, a few bags of ice, a couple jugs of Crystal Light and a sleeve of dixie cups.

You'll need a marker and a piece of cardboard for advertising.

Your ideal market segment is the on-the-go consumer who seeks refreshment and does not trust vending machines. You're the human touch - the friendly vendor of high-quality summer beverage. Customer Service is key here - this is a job tailor made for a "people person."

Remember that you must keep your product cost below $1.25 - the cost of 12-ounce cans in a vending machine. Price your product with serving size in mind.

2)  Red Light Window Washing: A squeegee, a spray bottle and a corner is all you need; but with the low overhead comes long hours. Red Light Window Washers work on tips - there is no guarantee of payment from one windshield to the next.

Once again, customer service and a positive mental attitude is key. In the old days, a well-dressed automotive attendant offered this service at filling stations with a smile. You're taking over that job: a nice, white shirt, a tie and a can-do attitude can get you far. Try to find a high-traffic corner, and be prepared to change locations often when the local constabulary shooes you away.

Be prepared for high competition in this industry, as the economy continues to spawn forced entrepreneurs. Those with management experience may want to consider franchising.

3)  Apples:  It's the traditional, time-tested depression favorite. That and pencils, but nobody writes longhand anymore.

On the bright side, the current trend towards healthy eating is ripe for a resurgence in apple vending. One a day keeps the doctor away - perfect for those without health insurance. It's a win-win situation for both you and your customers.

I'm going to give you one additional tip that I was saving for myself - dressing in depression-period clothing gives you undeniable visual appeal, and sends a clear message about your intent. It's a winner.